Designed by teachers, worn by seekers.
Founded by yoga teachers Itay & Lika Barak, I AM THAT creates mindful apparel inspired by years of yoga, meditation, and self-awareness practice. Each piece carries a daily reminder to live with presence, purpose, and joy.
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The meaning
Wear the word until it becomes the way you move through the day.
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Made to order
Printed only when you buy — no overproduction, no waste.
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Soft, durable fabrics
Breathable, pre-shrunk cotton and performance blends built to move.
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Ships worldwide
Free over $75. Delivered with care, wherever your practice takes you.